Once they send you a message on Facebook Messenger, they will be automatically added to your Messenger contact list. Your lead conversion rate will go up if they get a response immediately. They can ask whatever question they have about buying or selling real estate. Your website visitors can simply click the Chatbot icon and initiate a conversation with you.
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If you are running your real estate website on WordPress, you can use a free WordPress plugin such as WP-Chatbot to have Facebook Messenger Chatbot set up in just a few minutes. If you want to know how Facebook Messenger bots work, here is an article explaining it in detail. You can share latest property listings, blog posts, offers or any other type of content with them through Facebook Messenger. I am pretty much sure your answer is yes because as soon as you make your website visitors your Facebook Messenger contacts, you can retarget them whenever you want to. Get Facebook Messenger Chatbot for your real estate websiteĭo you want to turn the website visitors into Facebook Messenger contacts?
So the key to using Facebook Messenger for lead generation is to have as many qualified leads on your Messenger contact list as you possibly can. In order to get leads, you need to grow your Facebook Messenger marketing contact list.
It’s obvious that you should start focusing on Facebook Messenger marketing. Email campaigns provide a CTR of up to 6%, while Facebook Messenger up to 25%. Studies show that you can get an open rate of up to 25% with email campaigns, while Facebook Messenger offers an open rate of up to 85%.įacebook Messengers wins hands down when it comes to CTR also. CTR is the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site that has the advertisement on it. Email open rate is the percentage of the total number of subscribers who opened an email campaign.